단행본 상세

서지주요정보
National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014
서명 / 저자 National Brands and Private Labels in Retailing [electronic resource] : First International Symposium NB&PL, Barcelona, June 2014 / edited by Juan Carlos G찼zquez-Abad, Francisco J. Martínez-L처pez, Irene Esteban-Millat, Juan Antonio Mond챕jar-Jim챕nez.
저자명 G찼zquez-Abad, Juan Carlos. editor. ; Martínez-L처pez, Francisco J. editor. ; Esteban-Millat, Irene. editor. ; Mond챕jar-Jim챕nez, Juan Antonio. editor.
단체명 SpringerLink (Online service)
발행사항 Cham : Springer International Publishing : Imprint: Springer, 2014.
총서명 Springer Proceedings in Business and Economics, 2198-7246
Online Access 라이센스 없음

서지기타정보

서지기타정보
ISBN 9783319071947
기타 표준번호 10.1007/978-3-319-07194-7
청구기호 HF5410-5417.5
형태사항 XI, 192 p. 14 illus. online resource.
언어 English
내용 Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research.
주제 Business.
Marketing.
Sales management.
Business and Management.
Marketing.
Sales/Distribution.
보유판 및 특별호 저록 Springer eBooks
Printed edition: 9783319071930
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