단행본 상세

서지주요정보
Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)
서명 / 저자 Mixed Method Research Design [electronic resource] : An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra.
저자명 Sreejesh, S. author.
Mohapatra, Sanjay. author.
단체명 SpringerLink (Online service)
발행사항 Cham : Springer International Publishing : Imprint: Springer, 2014.
Online Access 라이센스 없음

서지기타정보

서지기타정보
ISBN 9783319026879
기타 표준번호 10.1007/978-3-319-02687-9
청구기호 HF5415.2-5415.34
형태사항 XIII, 174 p. 27 illus. online resource.
언어 English
내용 Introduction -- Literature Review -- Theoretical Development and Hypotheses -- Research Methodology -- Analysis and Results -- Discussion, Implications and Conclusions.
주제 Business.
Marketing.
Market research.
Personnel management.
Business and Management.
Market Research/Competitive Intelligence.
Human Resource Management.
Marketing.
보유판 및 특별호 저록 Springer eBooks
Printed edition: 9783319026862
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