서지주요정보
Social - Local - Mobile The Future of Location-based Services
서명 / 저자 Social - Local - Mobile [electronic resource] : The Future of Location-based Services / by Gerrit Heinemann, Christian Gaiser.
저자명 Heinemann, Gerrit. author.
Gaiser, Christian. author.
단체명 SpringerLink (Online service)
발행사항 Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
총서명 Management for Professionals, 2192-8096
Online Access 라이센스 없음

서지기타정보

서지기타정보
ISBN 9783662439647
기타 표준번호 10.1007/978-3-662-43964-7
청구기호 HF5438.4
형태사항 XIV, 206 p. 98 illus., 67 illus. in color. online resource.
언어 English
내용 "Always-on and Always-in-touch" - the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study - Status and Potential of Location-based Service.
주제 Business.
Leadership.
Management.
Industrial management.
Sales management.
E-commerce.
Business and Management.
Sales/Distribution.
e-Commerce/e-business.
Business Strategy/Leadership.
Innovation/Technology Management.
보유판 및 특별호 저록 Springer eBooks
Printed edition: 9783662439630
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