| ISBN |
9783319145235 |
| 기타 표준번호 |
10.1007/978-3-319-14523-5 |
| 청구기호 |
HF5410-5417.5 |
| 형태사항 |
VI, 230 p. 35 illus., 20 illus. in color. online resource.
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| 언어 |
English |
| 내용 |
Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.
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| 주제 |
Business.
Marketing.
Leadership.
Management.
Industrial management.
Business and Management.
Marketing.
Innovation/Technology Management.
Business Strategy/Leadership.
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| 보유판 및 특별호 저록 |
Springer eBooks
Printed edition: 9783319145228
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| QR CODE |
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