| ISBN |
9789812870599 |
| 기타 표준번호 |
10.1007/978-981-287-059-9 |
| 청구기호 |
HF5410-5417.5 |
| 형태사항 |
VII, 135 p. 36 illus. online resource.
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| 언어 |
English |
| 내용 |
Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One:�QR Codes:�Potential, possibilities and trajectories -- Chapter 2:�QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two:�From push to pull media -- Chapter 4:�From social networking to geosocial networking -- Chapter 5: Disintermediation and reintermediation: from professional to amateur to professional? -- Chapter 6: Social networking: moving beyond space and time -- Part Three:�Integrating wine media -- Chapter 7:�QR Codes and wine media -- Chapter 8:�Mark(et)ing the bottle:�using QR codes to build new wine regions -- Part Four:�New Zealand and the potential of QR Codes in regions and small nations -- Chapter 9:�World Famous in New Zealand -- Chapter 10:�100% New Zealand -- Chapter 11:�Creative Industries: A Pinot in one hand, a throttle in the other -- Chapter 12: Conclusion.
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| 주제 |
Business.
Marketing.
Market research.
Entrepreneurship.
Leadership.
Management.
Industrial management.
Business and Management.
Marketing.
Innovation/Technology Management.
Business Strategy/Leadership.
Entrepreneurship.
Market Research/Competitive Intelligence.
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| 보유판 및 특별호 저록 |
Springer eBooks
Printed edition: 9789812870582
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| QR CODE |
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