단행본 상세

서지주요정보
Strategies in E-Business Positioning and Social Networking in Online Markets
서명 / 저자 Strategies in E-Business [electronic resource] : Positioning and Social Networking in Online Markets / edited by Ignacio Gil-Pechu찼n, Daniel Palacios-Marqu챕s, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez.
저자명 Gil-Pechu찼n, Ignacio. editor. ; Palacios-Marqu챕s, Daniel. editor. ; Peris-Ortiz, Marta Peris. editor. ; Vendrell, Eduardo. editor. ; Ferri-Ramirez, Cesar. editor.
단체명 SpringerLink (Online service)
발행사항 Boston, MA : Springer US : Imprint: Springer, 2014.
Online Access 라이센스 없음

서지기타정보

서지기타정보
ISBN 9781461481843
기타 표준번호 10.1007/978-1-4614-8184-3
청구기호 HD28-70
형태사항 VI, 165 p. 19 illus., 16 illus. in color. online resource.
언어 English
내용 Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES? -- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites -- Crowdsourcing as a Competitive Advantage for New Business Models -- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa -- Website Effectiveness for Tourism Accommodation Companies -- Gender in the Elderly Internet Users -- Search Engine of Optimization (SEO) and Ethical Leadership Strategies -- Search Engine Ranking: A SEO Strategy -- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies -- How Are New Media Changing the Working Environment? What are the Challenges? -- Improving User Experience: A Methodology Proposal for Web Usability Measurement -- The Importance of Trust in Information Security in Interconnected Organisations.
주제 Business.
Marketing.
Leadership.
E-commerce.
Business and Management.
Business Strategy/Leadership.
e-Commerce/e-business.
Marketing.
보유판 및 특별호 저록 Springer eBooks
Printed edition: 9781461481836
QR CODE