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서지주요정보
Social Media: The Good, the Bad, and the Ugly 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13??5, 2016, Proceedings
서명 / 저자 Social Media: The Good, the Bad, and the Ugly [electronic resource] : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13??5, 2016, Proceedings / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras.
저자명 Dwivedi, Yogesh K. editor. ; M채ntymäki, Matti. editor. ; Ravishankar, M.N. editor. ; Janssen, Marijn. editor. ; Clement, Marc. editor. ; Slade, Emma L. editor. ; Rana, Nripendra P. editor. ; Al-Sharhan, Salah. editor. ; Simintiras, Antonis C. editor.
단체명 SpringerLink (Online service)
발행사항 Cham : Springer International Publishing : Imprint: Springer, 2016.
총서명 Lecture Notes in Computer Science, 0302-9743 ; 9844
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서지기타정보

서지기타정보
ISBN 9783319452340
기타 표준번호 10.1007/978-3-319-45234-0
청구기호 HF5415.1265
형태사항 XXIV, 730 p. 99 illus. online resource.
언어 English
내용 Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.
주제 Computer science.
Computers.
Computers and civilization.
Management information systems.
E-commerce.
Computer Science.
e-Commerce/e-business.
Computers and Society.
Information Systems and Communication Service.
Management of Computing and Information Systems.
보유판 및 특별호 저록 Springer eBooks
Printed edition: 9783319452333
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