단행본 상세

서지주요정보
Social Media Audit: Measure for Impact
서명 / 저자 Social Media Audit [electronic resource] : Measure for Impact / by Urs E. Gattiker.
저자명 Gattiker, Urs E. author. aut http://id.loc.gov/vocabulary/relators/aut
단체명 SpringerLink (Online service)
판사항 1st ed. 2013.
발행사항 New York, NY : Springer New York : Imprint: Springer, 2013.
총서명 SpringerBriefs in Computer Science, 2191-5776
Online Access https://doi.org/10.1007/978-1-... URL

서지기타정보

서지기타정보
ISBN 9781461436034
기타 표준번호 10.1007/978-1-4614-3603-4
청구기호 HF4999.2-6182
형태사항 IX, 106 p. 2 illus. online resource.
언어 English
내용 Introduction -- Cost Analysis: Facebook and Google Plus -- Preparing for the Social Media Audit -- Scope and Focus of the Social Media Audit -- Develop and Manage Process -- Governance, Compliance and Maintenance of the Process -- Evaluating the Process - Quality Assurance -- Continuous Improvement -- Conclusion.
주제 Business.
Management science.
Application software.
Advertising media planning.
Business information services.
Electronic commerce.
Business and Management.
Computer and Information Systems Applications.
Media Planning.
IT in Business.
e-Commerce and e-Business.
보유판 및 특별호 저록 Springer Nature eBook
Printed edition: 9781461436041 Printed edition: 9781461436027
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