서지주요정보
Managing Consumer Services Factory or Theater?
서명 / 저자 Managing Consumer Services [electronic resource] : Factory or Theater? / edited by Enzo Baglieri, Uday Karmarkar.
저자명 Baglieri, Enzo. editor. ; Karmarkar, Uday. editor.
단체명 SpringerLink (Online service)
발행사항 Cham : Springer International Publishing : Imprint: Springer, 2014.
Online Access 라이센스 없음

서지기타정보

서지기타정보
ISBN 9783319042893
기타 표준번호 10.1007/978-3-319-04289-3
청구기호 HD9980-9990
형태사항 XII, 280 p. 61 illus., 6 illus. in color. online resource.
언어 English
내용 The future of consumer service. Introduction -- 1. Factories or theaters? The future of service -- 2. The industrialization of services -- 3. High tech vs. high touch: the role of human intermediation in information intensive services.-�4. Connecting factory to theater: lessons from a case study -- 5. Striking the right balance: how to design, implement and operationalize Customer Experience Management programs -- 6. The design of consumer experiences: managerial approaches for service companies.-�7. Customer experience and service design -- 8. Transitioning to value co-development -- 9. From service experiences to augmented service journeys: digital technology and networks in consumer services.-�10. Rethinking and improving the healthcare service through interactive web technologies -- 11. Innovation in services ??the case of floury ??a diagnostic medical center -- 12. Factory or theatre? Towards the convergence -- The future of consumer services: factory and theatre -- Biographical notes.
주제 Business.
Production management.
Information technology.
Business --Data processing.
Sales management.
Service industries.
Business and Management.
Services.
Sales/Distribution.
Operations Management.
IT in Business.
보유판 및 특별호 저록 Springer eBooks
Printed edition: 9783319042886
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