서지주요정보
Dealing with consumer uncertainty Public Relations in the Food Sector
서명 / 저자 Dealing with consumer uncertainty [electronic resource] : Public Relations in the Food Sector / by Karin Bergmann.
저자명 Bergmann, Karin. author.
단체명 SpringerLink (Online service)
발행사항 Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2002.
총서명 Gesunde Ernährung
Online Access 라이센스 없음

서지기타정보

서지기타정보
ISBN 9783662048337
기타 표준번호 10.1007/978-3-662-04833-7
청구기호 HD1401-2210.2
형태사항 XX, 220 p. online resource.
언어 English
내용 1 Introduction -- 2 Uncertainty and Diet in Industrial Society -- 3 Diet-Related Uncertainty: Empirical Results -- 4 Recommendations for the Organisation of Target Group Work within the Framework of Business Information Policy -- 5 Summary and Outlook -- Literature.
주제 Marketing.
Management.
Food --Biotechnology.
Nutrition.
Agricultural economics.
Communication.
Economics.
Agricultural Economics.
Communication Studies.
Food Science.
Nutrition.
Management.
Marketing.
보유판 및 특별호 저록 Springer eBooks
Printed edition: 9783642076381
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