| ISBN |
9784431554684 |
| 기타 표준번호 |
10.1007/978-4-431-55468-4 |
| 청구기호 |
HF5469.7-5481 |
| 형태사항 |
XVII, 259 p. 48 illus., 45 illus. in color. online resource.
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| 언어 |
English |
| 내용 |
1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?�s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals??R&D in China and India -- 13. Thailand?�s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?�s Expansion in India -- 15. Strategy Integration at the Global Level.
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| 주제 |
Business.
Leadership.
Management.
Industrial management.
Production management.
Globalization.
Markets.
International economics.
Business and Management.
Emerging Markets/Globalization.
Innovation/Technology Management.
Business Strategy/Leadership.
International Economics.
Operations Management.
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| 보유판 및 특별호 저록 |
Springer eBooks
Printed edition: 9784431554677
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| QR CODE |
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