| ISBN |
9783662468814 |
| 기타 표준번호 |
10.1007/978-3-662-46881-4 |
| 청구기호 |
P1-1091 |
| 형태사항 |
XIX, 258 p. 23 illus., 16 illus. in color. online resource.
|
| 언어 |
English |
| 내용 |
Part One: Development of the CC Profession -- The Development of the Corporate Communication Profession in Hong Kong -- A Review of Corporate Communication Practices and Trends in the US and China -- Becoming a Successful Corporate Communication Practitioner in International Business Consultancy -- Part Two: Bilingual Practices in Development of the CC Profession -- Corporate Communication -- Bilingual Practices in Corporate Communication Functions: Verbal Skills in Focus -- Communication Styles Embedded in the Bilingual E-messages of Corporate Leaders in Greater China -- Translation Strategies in Corporate Communication -- Part Three: Corporate Social Responsibility -- Communicating Corporate Social Responsibility in Singapore: Towards More Effective Media Relations -- The High-hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry.-Corporate Social Responsibility in a U.S. Context -- Part Four: Employee Communications -- Distributions of Conflict Potentials Among Western and Chinese Employees in Multinational Corporations in China -- Can Internal Communication Drive Business? An overview of its strategic values and practice tips -- Media Discourse & Persuasive Communication -- Pragmatist, Evangelist, or Sensualist? Emotional Branding on Sina Weibo -- Persuasive Communication Skill Development for Corporate Communication Practitioners in Sino-American Contexts.
|
| 주제 |
Linguistics.
Philology.
Linguistics.
Language and Literature.
|
| 보유판 및 특별호 저록 |
Springer eBooks
Printed edition: 9783662468807
|
| QR CODE |
|
