- Identifying brain regions that predict pleasure and pain using fMRI-based activity patterns -
A team of researchers led by LEE Soo Ahn and WOO Choong-Wan at the Center for Neuroscience Imaging Research
(CNIR) within the Institute for Basic Science (IBS), in collaboration with CHOI Myunghwan at Seoul National
University and Tor D. WAGER at Dartmouth College, has revealed how the brain processes emotional information of
sustained pain and pleasure.
Using functional Magnetic Resonance Imaging (fMRI), the team recorded brain activity while participants
experienced sustained pain and pleasure induced by capsaicin and chocolate fluids. Through sophisticated machine
learning techniques, they unraveled the brain activity patterns that encode pleasant or unpleasant emotions and
the magnitude of sustained pain and pleasure.
Although pain and pleasure are opposite experiences, they are intricately connected. Previous studies have
suggested a set of brain regions that respond to both pain and pleasure. However, most previous studies have been
conducted on animals rather than humans, and studies that directly compared the brain representations of pain and
pleasure within the same individuals are still lacking.
In this study, the research team conducted an experiment that induced sustained pain and pleasure to participants
in the MR scanner, by delivering capsaicin and chocolate fluids. While experiencing sustained pain and pleasure,
participants reported moment-by-moment changes in subjective pleasantness and unpleasantness. The participants’
subjective reports of pleasantness and unpleasantness gradually increased and persisted during the capsaicin and
chocolate fluids deliveries and decreased after the deliveries ended. By inducing dynamic changes in sustained
pain and pleasure, the team aimed to identify the brain regions activated by both experiences.
The research team collected the brain imaging data and moment-by-moment changes in pleasantness or unpleasantness
ratings from 58 participants. The team utilized machine learning techniques to analyze the brain data, and they
identified a set of brain regions that responded to both sustained pain and pleasure. Based on the brain activity
patterns of these common brain regions, the team developed two predictive models to capture (1) the magnitude of
affective experiences regardless of how pleasant or unpleasant they are (i.e., ‘affective intensity’) and (2) the
magnitude of pleasantness or unpleasantness (i.e., ‘affective valence’).
The researchers found that these models successfully predicted the affective intensity and valence information of
sustained pleasure and pain, from both the 58 individuals in the training dataset and 62 new individuals in the
independent test dataset. The activity patterns predictive of the affective intensity and valence were spatially
distinguishable, and these patterns were connected to distinct functional brain networks. This suggests that the
affective intensity and valence information represent multiple aspects of brain mechanisms underlying
pain-pleasure interaction.
“While there have been separate lines of studies on pain and pleasure, research comparing the experiences of both
pain and pleasure within the same individuals has been rarely conducted,” stated Dr. WOO Choong-Wan, associate
director of IBS, who led the study. “The brain activity patterns for affective valence and intensity can
contribute to the understanding of how pain and pleasure interact, as well as the brain mechanisms underlying
depression commonly observed in chronic pain patients.”
LEE Soo Ahn, a doctoral candidate and the first author of this study, emphasized, “These results demonstrate that
pain and pleasure share the same underlying emotional information on pleasantness and unpleasantness,” adding, “We
should focus on the fact that affective valence and intensity information can be represented across multiple brain
regions.”

Figure 1. Overview of the fMRI experiment
Left: Fluids were delivered using an MR-compatible fluid delivery system (gustometer) and removed from
participants’ mouths during the experiment using a suction device.
Middle: Capsaicin or chocolate fluid was delivered twice during the scan, with a duration of 1.5 minutes each for
capsaicin fluid and a duration of 3 minutes each for chocolate fluid. The entire run lasted 14.5 minutes.
Right: Participants continuously rated pleasantness or unpleasantness (purple: pain, yellow: pleasure) while
receiving capsaicin and chocolate (n = 58).

Figure 2. Important brain regions for predicting affective information related to pleasure and pain
These brain regions include groups of subregions contributing to predicting pleasantness or unpleasantness scores
(affective valence) and their intensity (affective intensity). In predicting the affective intensity, the ventral
anterior insula and right ventral and left dorsal amygdala were involved. In predicting the affective valence, the
left centromedial and right superficial amygdala and the ventromedial prefrontal cortex were involved.

Figure
3. Functional brain networks that are connected to the affective intensity and valence information
Left: The affective valence information is connected to the limbic and default mode networks, and the affective
intensity information is connected to the ventral attention network. Right: The probability that the affective
intensity and valence is connected to each of 7 functional brain networks.
Notes for editors
- References
Soo Ahn Lee, Jae-Joong Lee, Jisoo Han, Myunghwan Choi, Tor D. Wager, Choong-Wan Woo. Brain representations
of affective valence and intensity in sustained pleasure and pain. Proceedings of the National Academy of
Sciences (PNAS). DOI: 10.1073/pnas.2310433121
- Media Contact
For further information or to request media assistance, please contact Choong-Wan Woo at the Center for
Neuroscience Imaging Research, Institute for Basic Science (IBS) (waniwoo@skku.edu) or William I. Suh at the IBS Public Relations Team (willisuh@ibs.re.kr).
- About the Institute for Basic Science (IBS)
IBS was founded in 2011 by the government of the Republic of Korea with the sole purpose of driving forward
the development of basic science in South Korea. IBS has 7 research institutes and 31 research centers as of May
2024. There are eight physics, three mathematics, five chemistry, seven life science, two earth science, and six
interdisciplinary research centers.